was positively related to reality TV viewing and watching for interpersonal outcomes was negatively television may differentially influence audience's attitudes and perception. .. support for each of the love styles in a sample of university students. Paper presented at the International Communication Association. relationship between college students' television viewing habits and their negatively impact several aspects of a student's academic, social, and personal life. In the next section, I review, in greater depth, the relevant literature on attitudes. The article addressed the permanent shift that has taken place in the way young with her students between the ages of 18 and 24 entering what she refers to as the significance of studying the impact of the interpersonal cues in the . communication a person engages in when watching television.
The US military and State Department often turn to media to broadcast into hostile territory or nation. This offers otherwise ignorant viewers, who may not read about politics elsewhere, the opportunity to access current or historical political views, for example.
Another interesting facet of the introduction of television to the political scene can be observed in the infamous Kennedy-Nixon presidential debate of Although the actual influence of television in these debates have been argued over time, the recent studies of James N. Druckman, previous professor at the University of Minnesota, determined that the visually-based television may have allowed viewers to evaluate the candidates more on their image including perceived personality traitsthan previous popular mediums which allowed the transmission of voice alone.
Termed "viewer-listener" disagreement, this phenomenon may still affect the political scene of today. Although most of the women portrayed on television conformed to stereotypes, television also showed the lives of men as well as news and current affairs. These "other lives" portrayed on television left many women unsatisfied with their current socialization. The representation of males and females on the television screen has been a subject of much discussion since the television became commercially available in the late s.The impact of divorce on children: Tamara D. Afifi at TEDxUCSB
In Betty Friedan claimed that "television has represented the American Woman as a "stupid, unattractive, insecure little household drudge who spends her martyred mindless, boring days dreaming of love—and plotting nasty revenge against her husband. Journalist Susan Faludi suggested, "The practices and programming of network television in the s were an attempt to get back to those earlier stereotypes of women.
Since at least the s there has been a trend of showing males as insufferable and possibly spineless fools e. Homer Simpson, Ray Burone. The inherent intimacy of television makes it one of the few public arenas in our society where men routinely wear makeup and are judged as much on their personal appearance and their "style" as on their "accomplishments.
Soap operas and talk shows still dominate the daytime time slot. Primetime television since the s has been aimed at and catered towards males. They formed a task force to study and change the "derogatory stereotypes of women on television.
In the s the shows I Dream of Jeannie and Bewitched insinuated that the only way that a woman could escape her duties was to use magic. Now you have female leads playing superheroes, or super business women. Fans of regular shows planned their schedules so that they could be available to watch their shows at their time of broadcast. The term appointment television was coined by marketers to describe this kind of attachment.
Marketers are willing to pay huge amount in return for high company visibility.
Several topics and studies from researches from this book were referred to in the process of conducting the research about the effect of advertising on youth. Some topics from the book have been provided in brief below.
Although television remains a dominant form of youth media computers exist in most American homes and virtually all school classrooms. The topic media is further divided into several subtopics which have been further explained.
A summary of these are: This book also contains information about an unusual investigation, on the residents of Canadian town who were studied before the television reception became available in their community and again two years later. The study reported a major change in the two results: The book by Laura berk also talks about the potential for good in watching the television.
Social aspects of television - Wikipedia
How much television do children view?: This figure rises to 90 5 by age 2- a period I n which toddlers have difficulty applying what they see on the screen to their everyday experiences.
This data reveals that the amount of exposure to media categorically increases from early infancy to late adolescence due to reasons mentioned above. Television and social learning: Thi part in the book analyses the effect of media with different social and behavioural attributes like aggression, gender stereotypes, consumerism and prosocial behaviour.
The book carries various studies and researches conducted upon the mentioned topics. Victims of TV are rarely shown as experiencing serious harm, and few programs condemn violence or depict other ways of solving problems. The book explains that violent programmes do not only create short term difficulties in parent and peer relations but also has strongly negative long term consequences.
Ethnic and gender stereotypes: The children did not only describe several prosocial programs but also accurately explained the message that they were conveying. However prosocial programs convey kind and thoughtful acts only when they are free on antisocial and destructive behavior.
Unfortunately that majorly limits the number of prosocial programs on television today. Television, academic learning and imagination: The impact of television advertisements on youth: In this article the author focuses on the effects of television advertising on youth. There are more number of views for the television because it serves the combination of colour, sound and action. It is considered the most persuasive medium of communication. It is one of the recent medium of communication and advertising if flourishing everyday with more and more innovative ideas of promotion.
Now the youth being educated, they are well aware of the false allegations done by the advertisers in the television advertising and think before they take the purchasing decision. The influence of advertising depends on the various factors like for how long do the watch, the age, personality, the exposure and their conversations about these television advertisements with their parents.
Advertises benefits both the advertisers as well as the consumers. It gives information about the existing as well as new products in the market to the consumers.
It helps the advertisers target the right audience through advertising [ 10 ]. There has been a change in the lifestyle with the increase in the exposure of the youth to the television advertising and hence development of the individual's values, norms, and behaviours. The study talks about the different aspects of the advertising influences through like the family and peers. Teenagers from several cities and towns in five counties in urban, suburban, semi-rural, and rural Georgia in junior and senior high schools were asked to complete anonymous self-administered questionnaires.
The results of the research states that the age is negatively associated with television advertising viewing and family communications; it is positively associated with peer communication. There is an increased participation of children in the family buying decisions and it may be because of the increased exposure the teenagers are gaining of knowledge through advertising about the products and services in the market [ 11 ].
Negative Impacts of Media
Impact of TV advertisements on teens The author in the article says that there is an extensive impact on the undeveloped brains of the kids and the teen because of advertising.
The marketers have started targeting teens as a special segment for the advertising. One of the reason could be, the teens or the young people are impulsive buyers and do not think much before making the purchase decision.
Another reason could be the decision making power in the hand of the children as well and the money to buy the products. Marketers taking this as an opportunity have started paying special attention to target this segment of consumers advertisements normally have a mental and physical impact on the teenagers viewing television.
There are harmful effects of advertising on children. Advertising to the youth may result in the increase in the sales, however having a negative impact on the mental and the physical health of the children and the teenagers who are exposed o such kind of advertising [ 12 ].
Growing up with media: Exposure to violence and sex in media With the help of the pie charts and the other graphical representations the author in the article has tried to analyse the impact on youth because of the exposure to violence and sex in media and the major focus is on internet. With the accessibility of the children to the different media like video and computer games, Internet websites, television has increased the opportunities for children and youth to be exposed to violence.
It is difficult to stop the children from using the media where there are chances of them getting exposed to violence while accessing the varied media. The author says that internet is responsible for the exposure of deviant content like violence and sex. Parents need to be keen on what their children are getting exposed to or deliberately viewing content which is not intended for them i. This would help the parents to make their children view the content or play games that are appropriate for them [ 13 ].
How advertising targets our children The writer of the article is very keen towards what advertisements children are exposed to. He has been grown up seeing the tobacco ads and has also mentioned some of the advertising jingles of his times.
The writer says that the humour is missing in the advertisements today and there is more of rational advertising. In one of the studies by Jerry L Grenard, a health researcher at Claremont Graduate University, and his colleagues it is mentioned that students from 7th to 10th grade are exposed to the alcohol advertisements which had led to the increase in the underage drinking of alcohol.
They do not even know in how much amount it is consumed. Television advertising remains very important in the ways that foods are marketed to children. Parents do not realise what type of advertising the children are exposed to. With the increasing pester power and the children being aware of the increasing disposable income of their parents the consumption of fast food like the hamburgers and the pizzas have increased and advertising is one of the reasons.
The writer suggests that, with young children the most important strategy can be by reducing the time they spend in front of the screen. Parents need to know what the children are exposed to, decode the message delivered through the advertising and make them understand what is important for them and what is harmful and what the marketers are trying to sell [ 14 ].
Social aspects of television
Advertising and children Children come across advertising through TV, radio, billboards, magazines and newspapers - and innovative forms of advertising are developing all the time. It is important for young children to know that advertisers are trying to make you buy something. The advertisers sell them the products which might not be useful for them. Advertising affects the young children in different ways and it is important to understand the effect. The various factors can be their age, the personality and the family as well as the social background.
Parents need to understand the effect and also reduce the pestering to purchase a product for them. Effects of advertising on children According to the author, along with the negative, there comes a positive effect of advertising on children and has listed some of these positive as well as negative effects from his point of view.
Effects of Advertising on Youth (Age Group of Years Age) | OMICS International
He says that the best way in which the marketers can convince the consumers is by making them the brand loyal. Positive effects are, the children are aware about the products in the market as well as the healthy food products which they should consume. The negative effects are, the children might get the misleading messages by misinterpreting it, could be dangerous and hazardous when there are stunts displayed in the ads, increase the pester power, persuade them to buy products which they do not need and change the eating habits by heavily promoting junk food [ 16 ].
Marketing and advertising to children: Another great positive influence of social media, we can observe in health care industry like medical professionals are helping patients and clients through it. It makes us connect to the world. We can share pictures, videos, some information among our friends. Through social media, you can make strong your existing relationships and can make new friends in all over the world through different social networking websites.
- Effects of Advertising on Youth (Age Group of 13-19 Years Age)
My own two school friends found me through Facebook after 20 years. Television transmissions were limited, was the only entertainment for all of us especially for me to watch five minute cartoons.
I still remember my childhood memories of my friends, used to play games, all siblings were so close with each other. We have to think about it. We are all living in a self-created bubbles. Instead of wasting our precious time on internet and watching television or texting on cellphones, we should switch off our all smart devices at least for one hour daily. Spend time with family, go out, do some work in your garden, do some grocery, meet with your neighbors, invite friends. Everything looks good, when it balanced.
Work Cited Craddock, Geoffrey. Fardouly, Jasmine, et al. Fleck, Jesse and Leigh Johnson-Migalski. The Learning Network, 14 Oct, Accessed 20 March, Accessed 07 April Having difficulties with choosing your research topic?
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