A commercial actor manager relationship

An open letter to all actors, from a (hard) working agent

a commercial actor manager relationship

When an actor signs a contract with an agent or a manager he is, basically, entering into a marriage with his or her representative. As with any. A Talent Agent is a type of Public Relations professional that specializes in working with Outstanding commercial awareness, confidence, drive, and initiative. As a talent agent, you can expect to receive notices from casting directors and been a stage manager for a band, or worked on the public relations team for a.

Being able to network efficiently, meet new people, and building relationships with professionals in the field; and being confident and persuasive while networking with potential employers and industry contacts.

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Excellent interpersonal and communication skills: Communicating clearly, both verbally and in writing, in order to create a clear and communicative environment between the clients and the agency or the employer; being able to work independently with minimal supervision; and being able to deal with a diverse group of people in potentially adversarial situations using a calm, polite, tactful, discrete, and effective approach.

Organizational and time management skills, ability to prioritize and plan effectively: Having strong multitasking skills; being organized enough to handle a number of clients at the same time; and coping with pressure and working to tight deadlines. Analytical, problem-solving, and decision-making skills: Identifying issues and resolving problems in a timely manner exercising good judgment and critical thinking; and being a clear thinker, especially when dealing with the media.

Talent Agents have existed for a very long time. Back in the day, Talent Agents used to work in small talent agencies that were usually owned by the Agent themselves.

Nowadays talent agencies have grown into big corporations, although many smaller ones still exist.

a commercial actor manager relationship

The educational requirements to be a Talent Agent have also changed over the years. In most cases employers will look for a candidate that has at least a bachelor degree in Marketing, Public Relations, or Communications due to the high levels of competition in the market.

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A background in business or an MBA would also make the candidate stand out from the rest. It is quite common for Talent Agents that have worked for many years in an Agency and gained enough experience to go on their own and start their own business. The life of a Talent Agent is in many ways dynamic, ever-changing, and fast paced.

Soapbox: An open letter to all actors, from a (hard) working agent

There are also agents for print work, modeling, hosting, and for actual theatre a "theatrical agent" normally does not help you get work in plays I would say that in general it is probably easier relative term here to get a commercial agent than a theatrical agent. The primary reason for me saying this is that commercials are more based on look than talent. Either way, agents like to see that you are taking appropriate classes in an ongoing basis improv training is all but mandatory in the commercial worldhave great headshots, are professional, that you understand the business, etc.

All the things you would want from a business partner. Managers The line between agents and managers continues to get blurrier and blurrier. A couple of the primary differences: In general, the thinking is that managers rep fewer actors and are a lot more involved with each individual actor, while agencies have more actors and spend less time with each one.

Managers might help you do things like get a publicist, pick out headshots, edit your resume, etc. Be sure to discuss this with your agent or potential agent so everyone is clear on how this will all be handled. Again, this is the type of thing you should discuss with any reps or potential reps.

Let me emphatically state that YES, I think you should do this.

a commercial actor manager relationship

However, the caveat here goes back to me saying that you should have an agent you love, who you have a great working relationship with, and who is very much a part of your team.

Here's the deal, you might submit for a project on your own, or have your own relationship with a casting director for example, and end up booking a job without ever going through your agent. But it's also pretty freakin' likely that said agent has been submitting you to that office for a long time, and all of that helped you book the job. More than that, you should be working with your representation as a team.

You should WANT to pay your agent because they are out there hustling for you. Great question smart reader you. I would say that the main thing that would make a good agent in my opinion is that they pick up the phone every day or at least often and make pitches to get you into the audition room.

This economy, coupled with the overall number of actors, means that if you don't have a representative calling casting directors and other people on the other side of the table on your behalf, then you're simply not going to get audition opportunities that often. I would also say that there are myriad other things that make a good agent good business practices, good communication skills, strong work ethic, etc.

a commercial actor manager relationship

I should also state that reps can do pitches via email, IM, whatever, but certainly requires strong industry relationships on their end.

As a final clarification, in the commercial world pitching is pretty rare, and much more based on the reputation of the agency, your headshot, and the like. Not to mention managers. You read that right. On the other end of the spectrum there are agents who charge YOU note to readers: Agents ONLY make money when you make money.

If ANY agent asks you to pay up front, or will only sign you if you take new headshots with their headshot photographer or take their classes, you're getting duped hardcore. So how do you figure out what agency is right for you? Read this article by Bonnie Gillespie.

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Basically, it comes down to asking around, doing your research on IMDb Pro and other sites, and figuring out the type of client roster the agency has. You probably don't want to be any agency's best client, nor would it serve you to be their absolute worst.

a commercial actor manager relationship

Your "Competition" I have a hard time listening to actors complain about not having an agent, when I don't feel like they've fully taken into consideration their "competition" I put competition in quotes because we really are all in this together There are far more actors than agents, which means you need to outshine the other actors looking for a spot on any given agent's roster.

While I really do believe that we're all in this together, simple supply and demand dictates that there's a bit of a competition here. So where do you fall in regard to your peers? A far superior demo reel?

A more solidified marketing plan? More flexibility to get to auditions? A parent or lover who's an exec at a network? Do you read the trades every day?