30 rs relationship marketing

Gummesson's 30 Rs

30 rs relationship marketing

Total Relationship Marketing: Marketing Strategy Moving from the 4Ps--product, Price, Promotion, Place--of Traditional Marketing Management to the 30Rs--the. Evans, J.R. and Laskin, R.L. () 'The relationship marketing process: a Marketing Management: From 4Ps to 30 Rs, Oxford: Butterworth-Heinemann. Kent. Audience Dialogue: Gummesson's 30Rs (30 types of business relationships) more or less the contents page of Gummesson's Total Relationship Marketing.

  • Gummesson's 30 Rs
  • 30Rs of relationship marketing

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30 rs relationship marketing

ANON.