THE RELATIONSHIP BETWEEN MEDIA AND POLITICIANS Essay – by Elena Chobanian | mephistolessiveur.info
The relationship between legacy media and new media is symbiotic. Next, we will discuss how the new media are integral to political coverage in a post-truth. One of the ways that social media has transformed politics is the sheer speed at which news, poll results and rumors are shared. Whereas in. Most of what citizens know about politics comes from what they learn via the media. Scholars began studying the influence of media.
In liberal democratic countries it informs the public and acts as a watchdog of the government. Unfortunately, in practice, most of the time the media plays different roles. Although, the political transparency is impossible without mass media coverage. Politicians, even governments can manipulate the coverage of information to achieve their political and economical goals through diverting audience attention. According to some sources, there are two types of media: And information poor, that is voters.
In this case politicians deploy the mass media to communicate with voters. Most voters are almost entirely dependent upon the mass media for information about the political process, candidates and issues. Juergen Habermas, a German sociologist, defines the media as a space for public discourse which must guarantee universal access and rational debate in society. But, in practice, the free market rules and competition create restrictions for journalists, and commercial television channels are forced to respond to the interests of advertisers, as well as politicians.
The technological development changed the politics-media relationship. In the new media environment various social networks and blogs started to play a significant role in communication and the society became an active player. An ineffective, not classical media make politicians likely to pander and control the media. Television The dominant and powerful medium of political communication in our contemporary world is television.The Role of Social Media in Political Communication
It creates, with the internet, new forms of political reality and the virtual world. Television is the right place for the celebrity coverage, for political conflict and so on. Stories about backstage political manoeuvring and control offer a kind of transparency.
However, they divert attention from substantive policy debates, and since politicians know how important media is to influencing citizens, television through its image manipulation helps create a new reality populated by media consultants, pollsters and others. Internet The internet, an another important medium for politicians, has enhanced the effects of television by shortening the news of reporting, makings mass distribution of information inexpensive making possible new journalistic sources that compete with television coverage.
The internet is a mediated access to wide range of information, two-way communication channel, distribution channel for wide variety of content, low barriers to entry for access and global reach of a connected network. Media events manipulate political transparency. Politicians stage events are covered by the media, which show them engaged in the business of governing over public policy issues.
THE RELATIONSHIP BETWEEN MEDIA AND POLITICIANS Essay – by Elena Chobanian
They show the politician with own family, like an ordinary, likeable person. Media events offer basic information, but in fact they offer political image and showmanship.
American politics has employed media events for many years. For instance, the Clinton Administration has used media events to great advantage.
Media, politics and governance
Thus, thrusting entertainment in citizens, politicians keep people from watching other things. Shanto Iyengar, professor of Political Science and Communication Studies at UCLA, researching the framing effects of news coverage on public opinion and political choice, expressed: The relationship between journalists and political actors is characterized by mutual dependence Cook, ; Davis, ; Robinson, In order to understand media influence on political and administrative processes, knowledge on the actual mechanisms at play is key.
This allows one to answer questions like: What instruments do they employ to do so? What are the consequences for the functioning of politics and the bureaucracy? In this interdisciplinary panel we aim to bring together contributions from various scholarly fields, primarily from public administration, political science as well as communication science.
Whilst research from these different disciplines oftentimes remains isolated, there are numerous overlaps and therefore we believe scholars can benefit from sharing and discussing their projects.
Although this panel primarily focuses on the Dutch context, we also invite scholars who conduct comparative research that involves the Dutch case. First, this panel aims to develop insights into the role of media in governance networks. Actors in governance networks around specific issues need to be responsive towards external information that is reported by the media.
Media are also strategically used by stakeholders to influence negotiations. This changes power relations of the stakeholders in these networks Korthagen, News management and PR strategies are becoming increasingly important Cook, Strategic use of media can influence public management processes of collaboration and negotiation with stakeholders.
A second topic will be the interaction between media and politics. As the media have become omnipresent in everyday politics, politicians and journalists have become mutually independent Walgrave and Van Aelst, There seems be a consensus among scholars that political institutions and the media are strongly intertwined, which led to an increased prominence of the media logic over the political and partisan logic.
Today, also social media influence what issues politicians perceive as salient Meraz, It is argued that social media represent citizen preferences in a real time, unfiltered and direct way.
Panel Media, Politics and Governance | Media, politics and governance
Whereas traditional media constitute a stable and well-known information landscape for policy makers, the social media landscape is rather new and versatile. There is still relatively little knowledge of how governments and politicians are using and responding to social media. Thirdly, we would like to discuss media influence on the policymaking process.